The ATA And Daimler Truck And Bus To Develop The Industry’s Future

by admin | February 1, 2018 11:10 am

One of the neglected parts of the business is continuity. It is not enough for an industry to have existing capable leadership. There needs to be a system in place for the future. New leaders should be trained and groomed to take over the future leadership of the industry. The ATA (Australian Trucking Association) is the body that oversees the welfare of the Australian trucking industry. In conjunction with the Daimler Truck and Bus Company, they have launched the Daimler Truck and Bus Future leaders’ forum.

The Daimler Truck and Bus Company is the arm of the larger Daimler-Benz automotive empire that is responsible for some of the best examples of automotive excellence. Its products form the bulk of long distance, high capacity haulage trucks that support the Australian trucking industry. It is therefore fitting that the company has partnered with the ATA to create this leadership programme.

The future leaders’ programme will involve a selection of individuals between 18 and 40 years of age who have a track record that shows potential for future leadership positions. They will be trained in all aspects of management. Training will enable them to seamlessly take over leadership positions once the current cadre of leaders retires.

During the launch of the programme, the ATA chairman, Mr. Geoff Crouch, mentioned the importance of continuity in the industry. A lot of companies wait until there is a leadership vacuum before embarking on the process of replacing their leader. This is often detrimental, as outsourced leaders may not be familiar with the organisation’s underlying values and business philosophies.

The best form of leadership change is when it occurs internally. That way, you have a new leader that does not need an orientation period to understand the workings of an organisation. He or she doesn’t need to be familiarised with the industry. This level of continuity allows the leadership change to occur seamlessly, without affecting the organisation’s overall productivity and way of doing business.

The programme is slated to begin in March 2018, with the selection process for the first class already underway. Chosen participants will undergo various training workshops to build up their leadership capacity. During the launch announcement, the CEO for the Australia Pacific operations for Daimler Truck and Bus, Mr Daniel Whitehead, stated that the auto manufacturer’s interests are aligned with the industry’s well-being.

With the Australian truck parts industry[1] being one of the most lucrative markets for the automaker, its continued success will ultimately prove profitable for the automaker. The Australian economy will also benefit heavily from the continued competence and success of the Australian auto industry. The industry is the backbone of trade. The Australian economy receives goods from its domestic and international suppliers through it. It’s a connective conduit between sellers and their clients. With more and more consumers preferring to purchase their consumer goods online, the long-distance trucking industry is projected to grow in the coming years.

One of the main training modules is human resource management. They will be trained on recruitment strategies to get the best workers. They will also learn how to manage them and get the most productivity out of your employees. The success or failure of a manager is wholly dependent on how they can marshal their troops. They need to effectively drive their teams towards overall organisational objectives.

The programme will also partner with Wisdom Learning, an RTO training firm based in Canberra, to teach strategies for dealing with service disruptions. RTO refers to recovery time objectives, which are plans on how to resume regular services after a breakdown in the machinery involved.

This is just a slight overview of the programme. It is expected to provide a wholesome training process to regularly churn out qualified leaders. With a reliable pool of qualified industry leaders to choose from, the industry is guaranteed long-term success, which benefits all stakeholders involved.

Endnotes:
  1. Australian truck parts industry: http://www.multispares.com.au/

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